We use FullStory in order to better understand our Members' needs and to optimize our Service and the end user experience.  FullStory uses first-party cookies to record a Members' activities on the Mailchimp platform. You can opt-out of FullStory supported analytics by opting out of data analytics within your account.

Member email campaigns

We automatically place single pixel gifs, also known as web beacons, in every email sent by our Members. These are tiny graphic files that contain unique identifiers that enable us and our Members to recognize when their Contacts have opened an email or clicked certain links. These technologies record each Contact’s email address, IP address, date, and time associated with each open and click for a campaign. We use this data to create reports for our Members about how an email campaign performed and what actions Contacts took.

Member sites

If a Member elects to use certain Mailchimp add-ons or features, the use of those may permit or require additional cookies or tracking technologies to be employed. If a Member connects his or her website or e-commerce store (in each case, a “Connected Site”) to a Mailchimp account, Mailchimp installs a JavaScript tracking snippet (“Snippet”) on that Member’s Connected Site. This Snippet will allow cookies, pixels, and other technologies to be set on that Member’s Connected Site to facilitate the use of certain automations, features and functionality offered by Mailchimp through the Service. The specific cookies, pixels, or other technologies that will be set on a Member’s Connected Site depend on the particular add-ons or features that the Member chooses to use as part of the Service. End users should therefore review the relevant Member’s privacy notice and cookie disclosures for further information about the specific types of cookies and other tracking technologies used on the Connected Site. These optional add-ons and features include:

Google remarketing ads: Our Google remarketing ads feature (also known as web retargeting ads) allows our Members to create and manage advertisements on the Google Display Network. When a Member elects to use this feature, Mailchimp installs a Google tracking pixel on that Member’s Connected Site through the Snippet. The Snippet also allows that Member’s Connected Site to set a Mailchimp cookie that will recognize Connected Site end users via ads placed with the Google remarketing ads feature. These technologies facilitate the placement of advertising campaigns on the Google Display Network and enable Mailchimp to provide reporting to our Members about the performance of these advertising campaigns. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?” Alternatively, please click on the relevant opt-out link here: www.google.com/settings/ads/plugin

Facebook ads (including Facebook remarketing ads): Our Facebook ads feature allows our Members to display ads to their end users and others within the Facebook platform. When a Member elects to use this feature, Mailchimp installs a Facebook tracking pixel on that Member’s Connected Site through the Snippet. The Snippet may also allow that Member’s Connected Site to set a Mailchimp cookie that will recognize Connected Site end users via ads placed with the Facebook ads feature. These tracking technologies facilitate the placement of advertising campaigns on the Facebook platform and enable Mailchimp to provide reporting to our Members about the performance of these advertising campaigns. Facebook does not provide an opt-out link for its cookies. For more information about Facebook cookies, please click here: www.facebook.com/policies/cookies/.  To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

Product retargeting emails: Our product retargeting emails feature allows our Members to promote new items or best sellers to their end users. When an end user clicks a link within a product retargeting email, the Member’s Connected Site drops a Mailchimp cookie on that end user’s device that is placed through the Snippet. This cookie allows Mailchimp to track attribution rates and browser activity and provide reporting to the Member regarding the success of their product retargeting emails. To refuse this cookie, please follow the instructions below under the heading “How can I control cookies?”

Popup forms: The Snippet will allow a Member’s Connected Site to deploy a Mailchimp cookie that recognizes whether an end user to that Member’s Connected Site has previously viewed a popup form and ensures the same end user does not see the form again for a period of up to one year. To refuse this cookie, please follow the instructions below under the heading “How can I control cookies?”

Landing Pages and Websites

If a Member elects to use the Mailchimp features known as “Landing Pages” or “Websites” (for the purposes of this section, collectively “websites”), the use of such features permits cookies and tracking technologies to be deployed by the Member. If a Member elects to build a website, a javascript tag, also known as a JS tag, will be placed on their website. This tag allows our Members to see the aggregate number of visitors to their websites. In addition, the Member will see the aggregate number of clicks on any links included on their websites. We provide this data to our Members in order to demonstrate how their website has performed. And, if applicable, certain essential cookie(s) and performance cookies will be deployed in order to facilitate shopping cart and checkout functionality.

Members who create websites have the option to set cookies and other technologies on the device of any end user to those pages. When a Member chooses to set cookies, Mailchimp installs the Snippet on that Member’s website to facilitate the deployment of the cookie(s) selected by that Member. The specific cookies, pixels, or other technologies that will be set on a Member’s website depend on the particular add-ons or features that the Member chooses to use as part of the Service. End users should review the relevant Member’s privacy notice and cookie disclosures for further information about the specific types of cookies and other tracking technologies used on any website. These optional add-ons and features include:

Track with Mailchimp: Our Track with Mailchimp feature allows Members to track unique visits by deploying cookies on a Member’s website. Track with Mailchimp calculates the conversion rate by comparing the number of unique visits to the number of end users who subscribe. On websites, Track with Mailchimp allows Members to track page view events and link click data of their Contacts by retrieving page views and link clicks from a Contact’s local storage.

Meta Pixel: Our Meta Pixel feature allows our Members to track page views and create more targeting Facebook ads. When a Member elects to use this feature, Mailchimp installs a Facebook tracking pixel on that Member’s website through the Snippet. The Snippet may also allow that Member’s website to set a Mailchimp cookie that will recognize end users on Facebook via the Facebook ads feature. These tracking technologies facilitate the placement of advertising campaigns on the Facebook platform and enable Mailchimp to provide reporting to our Members about the performance of these advertising campaigns. Facebook does not provide an opt-out link for its cookies. For more information about Facebook cookies, please click here: www.facebook.com/policies/cookies/. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

Google Analytics: Our Google Analytics feature allows our Members to connect their Google Analytics Account to better understand their end users. When a Member elects to use this feature, Mailchimp installs a Google tracking pixel on that Member’s website through the Snippet.

How can I control cookies?    

You have the right to decide whether to accept or reject cookies.

Website Cookie Preference Tool: You can exercise preferences about what cookies are served on our Mailchimp Sites by visiting our cookie settings preference center, available here: Privacy Settings. You can also exercise your Mailchimp Site cookie preferences by visiting the TRUSTe preference center by clicking this link: http://preferences-mgr.truste.com/.

Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Mailchimp Sites though your access to some functionality and areas of our Mailchimp Sites may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit www.aboutads.info/choices/ or www.youronlinechoices.com.

Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third-party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new end user to our system.

Do Not Track: Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Mailchimp Sites, Connected Sites, Landing Pages, and Websites do not currently process or respond to “DNT” signals. Mailchimp takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit https://allaboutdnt.com

How often will you update this Cookie Statement?    

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the bottom of this Cookie Statement indicates when it was last updated.

Updated August 1, 2023